With the rapid development of manufacturing and web development technologies more and more e-commerce stores start offering product customization and personalization.
Developing a product configurator is a challenging development task and requires budget and time. As a reward, the store owners can benefit from a 30% higher price for customizable products, lower than 5% product return rate and 70%+ re-purchase rate.
If you have been looking for a product configurator tool, you might have noticed that there are mainly 2 types of tools: ‘product configurators’ and ‘product personalization tools’.
Product configurators allow changing the details of the products, like ‘build your own Nike shoes’ for example or ‘build your own pizza’…
Product personalization tools are more about printable areas of pre-selected products. Uploading and positioning logos, texts, artwork and photos to t-shirts, mugs and other promotional products.
Below are some of the competitive tools that we have found in the market that deliver different customization and personalization experiences.
This list is in not final and might be not 100% up to date, since every company is working on enhancing their app!
| Description | Product Builder by Buildateam | Productimize | Artistry | ExoCortex |
| Conditional Logic: If Someone Choses Something, He Can’T Select Another Option. | yes | yes | yes | yes |
| Transparent Png Images | yes | n/a | yes | n/a |
| 3D Engine | on the roadmap | yes | yes | yes |
| 4 Dimension Preview Of The Custom Products (Front, Back, Left, Right, Top, Bottom) | yes | yes | yes | yes |
| Regroup Swatch By Category | on the roadmap | yes | n/a | yes |
| Tabs | yes | yes | yes | yes |
| Visualize The Customized Product In The Cart And In The Confirmation Email. | store customization | store customization | n/a | yes |
| Vizualize Two Parts Of The Bag That Are Customized (Ex.: Outside + Inside) In The Cart And Confirmation Email. | theme customization | theme customization | n/a | yes |
| Direct Link To A Customized Product. | yes | yes | n/a | yes |
| Show “Starting At” In The Theme | theme customization | yes | n/a | yes |
| See Product In The Same Screen Than Options (Don’T Have To Scroll Down And Up) | yes | yes | yes | yes |
| Add A Link In The App To Allow Customer To Order Swatches | customization | yes | n/a | n/a |
| Mobile Optimized | yes | yes | yes | yes |
| Hide Some Superflux Informations In The Cart – In The Actual Version, We See All Options Selected And It Makes A Very Long List. | theme customization | theme customization | yes | yes |
| Save The Customized Product For Later (Wishlist) | on the roadmap | In development | n/a | yes |
| Share The Personnalized Product | on the roadmap | yes | yes | yes |
| Required Fields | yes | yes | n/a | yes |
| Bilingual App | on the roadmap | yes | n/a | yes |
| Add & Display Custom Text | yes | yes | yes | n/a |
| Upload & Display Photos | yes | n/a | yes | n/a |
| Browser Based Image Layer Re-Coloring! Create Unlimited Colors For Your Product Option Layers Using Just A Color Picker | yes | n/a | yes | n/a |
| A Selection Of Themes And Color Schemes | yes | n/a | yes | n/a |
| Customizable Css. Create Your Own Theme | yes | n/a | yes | n/a |
| Easily Add Custom Js. Create Your Own Features | yes | n/a | yes | n/a |
| Multiple Custom Product Page Layouts | yes | n/a | n/a | n/a |
| Product Customization Summary Tab | yes | n/a | n/a | n/a |
| Custom Options Search | yes | n/a | n/a | n/a |
| Color Thumbnail (Hex / Rgb / Color Picker) | yes | n/a | n/a | n/a |
| Quantity | yes | n/a | n/a | n/a |
| Dropdown | yes | n/a | n/a | n/a |
| Image Upload With Preview On Product Image | yes | n/a | n/a | n/a |
| Text Label With Preview On Product Image | yes | n/a | n/a | n/a |
| Text Area With Preview On Product Image | yes | n/a | n/a | n/a |
| Date Picker | yes | n/a | n/a | n/a |
| Time Picker | yes | n/a | n/a | n/a |
| Multiple Select | yes | n/a | n/a | n/a |
| Easy Option Position Reordering Within Option Categories | yes | n/a | n/a | n/a |
| Easy Option Category Position Reordering Within Panels | yes | n/a | n/a | n/a |
| Easy Image Preview Layer Reordering | yes | n/a | n/a | n/a |
| Currency Selector | yes | n/a | n/a | n/a |
| Interactive (Clickable) Product Preview | yes | n/a | n/a | n/a |
| Dynamic Pricing | yes | yes | yes | yes |
| Manage Inventory | on the roadmap | n/a | n/a | n/a |
| Order Management | on the roadmap | n/a | n/a | n/a |
| Unlimited Products | yes | yes | yes | yes |
Please let us know what tools have you tried and what was your experience so that we expand our comparison table with your help!As you can see The Custom Product Builder By Buildateam has both the features for product configuration and product personalization, while other apps provide either one or another.