Customization is the name of the game in eCommerce today as consumers look for personalized experiences with their favorite brands. As we talk about customization, Printify comes up as a leading print on demand (POD) platform. It offers a wide range of high-quality white-label products with various customization options. Additionally, the convenient POD model lets businesses pay for products per order, making it a great choice for entrepreneurs and small businesses.
This article explores the depths of Printify’s expansive product catalog and how the brand empowers its client’s creativity through customization.
Printify’s Product Catalog: Overview
Printify is well known for the size of its catalog among all the print on demand companies. It has products to suit all types and tastes of customers of every age and gender. Printify’s product catalog has over 850 products listed under five categories, including apparel, home decor, accessories, and even pet merchandise.
All Printify’s white-label products are ready to customize for personal preferences or specific occasions or events. We’ll discuss each product category in a bit, but first, let’s talk about why you should customize your products.
The Importance of Customization
Imagine you’re buying a collar for your dog. Which pet collar will be more appealing: one with your dog’s name or a generic one? Of course, the personalized one, right? This is why customization can be so important for your eCommerce store’s success. It lets you offer your clients:
- Unique products: You may offer a wide range of unique products by customizing one white-label product differently. Doing so lets you speak to various customer preferences, ensuring a product for everyone in your store.
- A reason to purchase: When you give customers a product that speaks to their individuality, they’ve got a good reason to purchase. For this reason, customization allows you to win higher conversion rates.
- Emotional investment: We all hate it when customers put everything in the cart and then abandon it. However, it’s less likely to happen when customers put more energy into customizing their products. They’re now emotionally invested in what they buy and won’t leave it behind.
Printify’s Platform
So, you want to start customizing products for your online store. That’s where Printify comes into the picture.
Printify’s platform offers an easy-to-use interface for new eCommerce store owners. It connects with five stores on different platforms, and with a free plan and unlimited design, you can start making money in no time!
Printify makes putting your unique designs on countless white-label products as easy as pie with its mock-up generator. All you have to do is:
- Choose a product to customize: Select your white-label product from various categories based on your niche. Customers have many options in pricing, model selection, and manufacturing location since several vendors offer specific products.
- Upload your unique design: Select the designs you’ve created for your items and upload them on the mock-up generator. It’s best to keep designs simple, diverse, and unique. Simple designs, like quotations or sayings, may be quite effective, but modern, fashionable designs are more attractive.
- Position it on your product: The mock-up generator requires placing your design in the print area. It gives a good idea of what the product looks like. The mockup generator includes DPI recommendations to ensure the result is crisp and clear.
- Preview your design: Review your product’s look and refine it if needed. You may also check out what it looks like on Printify models.
- Place a sample order: Order a sample to get the feel of your product. You can review the quality of material and design better when you have it in your hand.
- Display it in your store: Printify will sync automatically once you link your shop. Thus, Printify prints and sends your orders straight to clients when they place them on your site or via other sales channels.
From initial setup to creating your custom products, using Printify is a breeze. But what’s more? It offers 24/7 live chat support in case you’re stuck.
Product Categories
Printify’s catalog is diverse, with five categories with unlimited options. Create and sell high-quality products that cater to any taste or event by selecting from various brands and best-selling items. To narrow your search, you may choose a subcategory and then use the filters for:
- Size
- Color
- Cut
- Print supplier
- Fulfillment region
- Print choices
- Sleeve length and more.
Get the most out of your online business by exploring this comprehensive list of our product categories and getting a quick rundown on each one:
- Men’s Clothing – Find men’s t-shirts, long-sleeves, bottoms, sweatshirts, hoodies, tanks, sportswear, shoes, and more under the men’s clothing category. You can filter items by different types of design elements, such as neck and sleeves, to browse with ease.
- Women’s Clothing – Find all the women’s apparel, such as t-shirts, tank tops, skirts and dresses, hoodies and sweatshirts, swimwear, bottoms, shoes, and more under women’s clothing.
- Kids Clothing – Want to sell marching apparel for children and their parents? Choose kids’ clothes, sweatshirts, tees, and long-sleeve shirts in various sizes, styles, and shapes from this category. You will also find many baby and toddler apparel, bibs, hats, and more.
- Accessories – Add funk to personalized merchandise with accessories like custom belts, phone cases, face masks, socks, bags, underwear, mouse pads, bookmarks, and more.
- Home and Living – This is the biggest section of Printify’s catalog. There are various subcategories like home decor, kitchen accessories, bathroom, pillows & covers, towels, blankets, pets, drinkware, canvas, postcards, Christmas ornaments, posters, journals & notebooks, magnets & stickers, and so much more!
Customization Options
Printify does not provide a cookie-cutter solution when it comes to customization. Rather, they give various printing options to suit different products and personal tastes in design. These printing methods include:
- Direct-to-Garment (DTG) Printing – DTG is a popular printing method due to its low cost and printing precision for intricate designs. This technique uses water-based inks easily absorbed by the fibers to stain a garment. It can be used on apparel, custom tote bags, or products made from cotton or cotton blend.
- All-over printing (AOP) or Sublimation – AOP or sublimation techniques can be used on various materials with white surfaces. High heat and pressure allow the material to absorb dyes and finish smoothly. This method is commonly used for clothes, footwear, accessories, and home decor items.
- Direct-to-Film (DTF) Printing – DTF printing transfers patterns from a particular PET film to a product using adhesive powder and heat. Since DTF transfers use white ink, they may be applied to fabrics of any color, leaving textured, vibrant prints. However, the end print is much more durable than DTG prints and won’t easily peel. This is why it’s often used on activewear and neck labels.
- Other Printing Methods – Posters, greeting cards, notebooks, and other paper goods use digital printers with high-quality inks. You may customize drinkware like bottles and tumblers using sublimation and UV printing technologies.
Case Studies and Success Stories
Printify has helped many businesses break into fresh markets and increase the variety of products they provide. From fledgling businesses to well-known labels testing new product lines, the platform can accommodate various demands, as seen in the following success stories:
- Andrew Kasemeyer experienced great success with Printify and eBay’s integration to boost sales. He believes the platform’s POD product possibilities, eBay’s varied user base, and its seamless integration are important elements to run his online stores easily. He transitioned from Etsy to eBay for a demographic match for his Bitcoin and finance-related garment niche. This transition was a breeze since Printify easily integrates multiple stores, including eBay and Etsy. He attributes part of his meteoric rise on eBay to Printify’s high-quality standards and extensive product catalog.
- Rileigh Richardson started her POD store on Etsy. Targeting lower-competition, high-search volume niches using tools like eRank for keyword research, Richardson was able to attract organic Etsy traffic for sales. She earned $30,000 over the year through niche selection from Printify with over 3,500 listings. She attributes Printify’s wide product range and using design templates for scalability to her success.
- Printify’s Australian customers, Brett and Daisy, journeyed from zero to $200,000 a month with the power of niche selection and volume in print-on-demand. Using search engine optimization (SEO) tools, they optimized product listings on Etsy and targeted low-competition areas. As part of their plan, they listed hundreds of custom products, used product mockups well, and mastered split testing. Their success story highlights the significance of a well-thought-out plan, diligent effort, and appropriate resources in attaining substantial print-on-demand sales.
Conclusion
Among the many online POD marketplaces, Printify stands out as an easy-to-use and cost-efficient option for individuals looking to offer high-quality products with customization. With Printify’s extensive product catalog and flexible printing choices, entrepreneurs can make one-of-a-kind things that cater to customers’ need for customized experiences. Testimonials from Brett and Daisy, Rileigh Richardson, and Andrew Kasemeyer highlight the platform’s ability to turn innovative ideas into lucrative businesses. Printify is a fantastic chance for companies to stand out in the competitive online marketplace with its creative approach and supporting environment, as we know that the need for personalized items will only increase from here on.